# Authic > Authic is a no-code platform that lets businesses launch their own fully branded, white-label customer loyalty app on iOS and Android in minutes. Businesses reward customers for visits, purchases, referrals, reviews, and engagement, while keeping full ownership of their data, communication, and customer journey. Authic plugs into the booking, e-commerce, and POS tools businesses already use, so loyalty runs automatically in the background. Built by Authic Labs in Amsterdam, the platform is used by 250+ businesses and millions of customers every month across sports, beauty and wellness, and hospitality. Key features and benefits: - Authic gives businesses a fully branded white-label loyalty app published under their own name on the App Store and Google Play - no development work required. - Everything is set up in the Authic dashboard, which becomes the control center for managing campaigns and tracking performance in real time. Changes made in the dashboard are reflected instantly in the app. - Businesses keep full ownership of their first-party customer data, communication, and the customer journey, rather than outsourcing loyalty to large booking or ordering platforms. - Customers earn points for actions that drive revenue: check-ins, spend, referrals, repeat visits, reviews, social media engagement, and completing questionnaires or challenges. - Point multipliers let businesses guide customers toward high-value actions, such as off-peak or high-value bookings. - Rewards can be used strategically to upsell, increase repeat visits, bundle products, and move surplus inventory. - Three ways to recognise top customers: tiers (climbed through spend or visits), paid memberships (recurring premium perks), and invite-only memberships (hand-picked exclusive access). - Challenges expand reach and visibility without extra ad spend by rewarding social follows, referrals, and reviews. - The Loyalty API connects to existing booking tools, e-commerce stores, POS systems, CRMs, email tools, and customer data platforms so points are tracked automatically. - Loyalty Analytics provide insights into member growth, visit frequency, spend, reward redemptions, tier progression, and where customers are losing engagement. - Most customers launch their loyalty program within 48 hours, with a 15-minute demo call, custom program design, and full onboarding support. - Authic is rated 4.7 on Trustpilot and is trusted by businesses across industries worldwide. ## Industries - [Sports & Fitness](https://www.authic.io/industry/sports): A white-label loyalty app for padel, pickleball, golf, and squash clubs. Encourages frequent bookings, fills off-peak hours, rewards player activity, and builds player retention through tiers, merchandise, and partner perks. - [Beauty & Wellness](https://www.authic.io/industry/beautyandwellness): A white-label loyalty app for beauty clinics, hair salons, spas, and barbershops. Increases client retention, encourages cross-selling of treatments, supports webshop integration, and rewards repeat visits and referrals. - [Hospitality](https://www.authic.io/industry/hospitality): A white-label loyalty app for cafés, restaurants, takeaways, and bars. Rewards guest visits, drives midweek and off-peak bookings, highlights seasonal specials, clears leftover stock, and rewards delivery orders via Uber Eats, Thuisbezorgd, or Deliveroo. ## Platform - [White Label App](https://www.authic.io/platform/white-label-app): Launch a fully branded loyalty app on the App Store and Google Play. Customize colors, logos, images, and text. Authic publishes the app under the business name with no code required, and dashboard changes reflect instantly. - [Campaign Builder](https://www.authic.io/platform/campaign-builder): Create loyalty campaigns with earning rules, rewards, challenges, and status mechanics. Set up a no-code loyalty program in the dashboard and collect first-party data from day one. - [Loyalty API](https://www.authic.io/platform/loyalty-api): Connect loyalty to third-party tools for a seamless, scalable experience. Automatically tracks points for bookings, purchases, and check-ins, and links rewards directly to webshops. Supports booking tools, e-commerce, CRMs, email marketing, POS systems, and customer data platforms. - [Loyalty Analytics](https://www.authic.io/platform/loyalty-analytics): Get clear insights into loyalty program performance. Track member growth, visit frequency, spend, and reward redemptions, dive into customer-level activity, monitor tier progression and retention, and take action to re-engage inactive users. ## Loyalty Toolkit - [Points](https://www.authic.io/): Award points per check-in or per currency spent, with multipliers to guide customer behavior. - [Rewards](https://www.authic.io/toolkit/reward/rewards): Offer meaningful rewards like free items or surprise gifts to drive repeat visits and upselling. - [Partner rewards](https://www.authic.io/toolkit/reward/partner-rewards): Collaborate with other businesses to offer joint perks that add value at no extra cost. - [Challenges](https://www.authic.io/toolkit/reward/challenges): Reward members with bonus points for social follows, referrals, and reviews to grow reach. - [Stamp cards](https://www.authic.io/toolkit/reward/stamp-cards): Digital stamp cards ideal for high-frequency services and repeat visits. - [Leaderboards](https://www.authic.io/toolkit/reward/leaderboards): Add competitive engagement to a loyalty program with member leaderboards. - [Notifications](https://www.authic.io/toolkit/engage/notifications): Send confirmations, updates, cancellation notices, and re-engagement nudges. - [Court alarm](https://www.authic.io/toolkit/engage/court-alarms): Alert players to court availability for sports and fitness venues. - [Wallet passes](https://www.authic.io/toolkit/engage/wallet-passes): Offer mobile wallet passes for easy member access. - [Tiers](https://www.authic.io/toolkit/recognize/tiers): Reward progress with levels customers climb through spend or visits, unlocking better benefits. - [Invite-only memberships](https://www.authic.io/toolkit/recognize/invite-only-memberships): Grant exclusive status and benefits to hand-picked members, with no points or tiers required. - [Paid memberships](https://www.authic.io/toolkit/recognize/paid-memberships): Let customers subscribe to premium perks for a recurring fee, turning loyalty into predictable revenue. ## Resources - [Blog](https://www.authic.io/blog): Product news, loyalty insights, guides, and customer success stories from businesses using Authic worldwide. - [Product Guide](https://authic.gitbook.io/authic-product-guide): Detailed documentation and how-to guides for setting up and managing an Authic loyalty program. ## Company - [About](https://www.authic.io/about): The story behind Authic, founded in Amsterdam by Wouter Kloosterman and Lemar Bachtiar to give businesses a personal, on-brand, owned loyalty layer. Includes mission, values, milestones, and team. - [Partner with us](https://www.authic.io/partner-with-us): Information on partnering with Authic. - [Contact](https://www.authic.io/contact): Get in touch with the Authic team, including for custom integration requests. ## Getting started - [Sign in](https://app.authic.io/signin): Log in to the Authic dashboard. - [Book a demo](https://www.authic.io/demo): Schedule a 15-minute demo call. Fill in the form and the team responds within one working day. Most customers launch within 48 hours. ## Legal - [Terms & Conditions](https://www.authic.io/legal/terms-and-conditions): Authic's terms of service. - [Privacy Policy](https://www.authic.io/legal/privacy-policy): How Authic handles data and privacy. - [Cookie Policy](https://www.authic.io/legal/cookie-policy): Authic's cookie usage policy.