How Authic’s New Notification Features Boost Engagement and Loyalty

At Authic, we’re all about helping brands build stronger relationships with their customers. Loyalty isn’t just about collecting points or unlocking rewards — it’s about staying connected, celebrating milestones, and keeping people engaged in a meaningful way.

That’s why we’re introducing two exciting updates that make communication effortless and more impactful: Notification Automation and the Notification Center.

These new features work together to keep your users informed, active, and loyal, while saving your team valuable time.

Notification Automation: Engagement That Runs Itself

Great loyalty programs are all about timing. When someone earns a reward, moves up a tier, or hasn’t visited in a while, that’s the perfect moment to reach out. But managing all those messages manually can quickly become overwhelming.

Notification Automation takes care of that for you. It allows you to automatically send personalized push notifications based on real-time triggers — no manual work required.

You can decide which notifications are active. Once set up, the system keeps your members engaged automatically.

Here are a few examples of what you can automate:

• Reward available: Let customers know when they’ve unlocked something new.

• New challenge: Notify users when fresh challenges go live.

• Tier upgrade: Celebrate their progress to a higher level.

• Losing tier: Warn users when they’re close to dropping a level.

• Referral success: Congratulate users when a friend signs up.

• Inactivity: Remind users who haven’t visited for a while to come back.

• Reward unredeemed: Encourage them to claim rewards before they expire.

• Birthday: Send a personal message or offer to celebrate their day.

Why it matters

Automated notifications are a proven driver of engagement, revenue, and loyalty. By sending the right message at the right moment, you stay connected to your customers without adding more work for your team.

• Increased engagement: Timely, relevant messages encourage users to open the app more often and interact with your program.

• Increased spend: Reward and tier reminders motivate additional purchases and reward redemptions.

• Higher retention: Inactivity reminders bring users back and reduce churn.

• More referrals: Congratulatory messages keep users excited to invite new people.

• Operational efficiency: Once set up, automation runs continuously — saving your team time while driving measurable results.

• Stronger loyalty: Personalized and celebratory moments make customers feel valued, strengthening long-term relationships.

Notification Automation turns your app into an always-on engagement engine, keeping your community active, rewarded, and connected, even when you’re not sending messages manually.

Notification Center: Every Message in One Place

The second update focuses on clarity and transparency. With the Notification Center, users can now view all their past updates, and (missed) messages in one centralized place inside the app.

No more missed offers or forgotten updates. Every reward, tier change, challenge, or referral notification is saved and easily accessible whenever they want to revisit it. Even your manually sent notifications will pop-up in the Notification Center.

This small change makes a big difference for the user experience. It gives members a clear overview of their progress and ensures they never miss an important update.

Why it matters

The Notification Center is designed to give your customers confidence and control over their journey.

• Better visibility: Users can review all past updates, ensuring they always stay informed about their rewards and milestones.

• Stronger engagement: Having a dedicated space for notifications encourages users to open the app more frequently and stay connected.

• Improved experience: Clear, organized communication builds trust and satisfaction, leading to higher loyalty and long-term retention.

When users have full visibility into their activity, they feel more connected to your brand and more motivated to engage with it.

Smarter Communication, Stronger Loyalty

Together, Notification Automation and the Notification Center create a powerful communication loop. Automation delivers perfectly timed messages that bring customers back, while the Notification Center keeps everything organized and easy to access.

It’s a balance of efficiency for your business and transparency for your users — and that combination builds loyalty that lasts.

At Authic, we believe great loyalty is built on great communication. With these new features, you can now scale that connection effortlessly and keep your customers coming back for more.