Why omnichannel and mobile-first loyalty strategies win

Loyalty programs have long been a staple for customer retention, but many still rely on outdated, fragmented systems. Today’s consumers expect seamless, personalized, and digital-first experiences—yet only 22% of loyalty programs actually deliver tailored rewards. Meanwhile, 76% of customers want more personalized engagement, and 72% only engage with brands offering a seamless omnichannel experience.

For businesses, this means it’s time to move beyond static rewards programs and embrace an omnichannel, mobile-first approach.

Why omnichannel and mobile-first loyalty matters

An omnichannel loyalty strategy ensures that customers have a consistent experience whether they engage in-store, online, through social media, or via a mobile app. A mobile-first approach enhances this further, making rewards, payments, and engagement more accessible and frictionless.

The impact is clear

• 80% of businesses using omnichannel loyalty see an increase in customer visits. (99minds.io)

• 60% of loyalty members prefer using a mobile app to access their rewards. (eMarketer)

• Mobile loyalty programs increase customer lifetime value by 48% and boost conversion rates by 15% when combined with email marketing. (NudgeNow)
  
  

Brands leading the way in omnichannel loyalty

Some companies have already mastered this approach, proving that digital-first loyalty works:

• Starbucks Rewards seamlessly integrates in-store, mobile, and online orders, allowing customers to earn and redeem rewards anywhere. This has generated nearly 60% of Starbucks' U.S. sales. (Modus Agency)

• Domino’s saw a significant jump in sales after launching “Emergency Pizza,” a promotion giving free pizzas to loyalty members. The campaign added 2 million new loyalty members and boosted repeat purchases. (WSJ)

• Sephora’s Beauty Insider program connects online, mobile, and in-store experiences. Personalized recommendations and VIP tiers keep customers engaged, leading to a 17% increase in customer spending. (Open Loyalty)

How Authic can help

At Authic Labs, we understand that outdated loyalty systems no longer meet modern customer expectations. We offer customized, data-driven and mobile-first loyalty solutions that give businesses full control over their rewards programs—seamlessly integrating across all digital and physical touchpoints.

• Real-time data tracking to personalize rewards

• Seamless mobile & omnichannel integration

• White-label solutions for full brand customization

The future of loyalty is connected, digital and personal. Book a demo with Authic Labs today to see how we can help you build a loyalty program that actually drives retention and engagement. 

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