Loyalty Software for Beauty and Wellness

How loyalty programs grow revenue in salons, spas and clinics

Winning loyalty in beauty and wellness is about consistent reasons to return and spend a little more each time. A well designed program drives frequency with targeted incentives, like double points on mid-week slots to fill gaps. It nudges higher average order value with tier perks that unlock at specific spend milestones. It reduces churn by recognizing anniversaries and birthdays with tailored rewards clients actually want, from complimentary add-ons to express upgrades. It activates referrals by rewarding both the advocate and the new guest after the first completed service. And it reactivates lapsed clients with personalized offers based on past services, for example a facial top-up reminder 6 weeks after the last treatment. Authic Labs turns these tactics into simple mechanics you can configure, measure, and iterate without code.

Essential features to look for in beauty loyalty software

• Flexible points engine - Award points for bookings, retail purchases, check-ins or specific tasks like reviews collected in-store.

• Tiered rewards - Create status levels that unlock perks to drive frequency and higher spend.

• Campaign builder - No-code setup for rules, bonus events, and limited-time offers across locations.

• Referrals - Reward advocates and new clients with trackable incentives after completed appointments.

• Wallet passes - Add branded passes to Apple Wallet and Google Wallet for instant access and on-device reminders.

• Notifications - Send automated or manual messages for new rewards, expiring points, and calendar-based promos.

• Booking and POS integrations - Sync visits and purchases to award points and redeem rewards without friction.

• Omnichannel redemption - Let clients earn and redeem online and in-store with clear rules.

• Analytics - Track enrollment, repeat rate, AOV, redemption rate and ROI by campaign.

• Multi-location support - Manage rules centrally while allowing local variations.

Authic Labs provides all of the above in a white-label app that looks and feels like your brand, used by clinics and salons that want a fast, low-maintenance setup.

Program mechanics that work in beauty and wellness

Points-based rewards

Assign points for completed bookings, retail purchases and goal actions, then let clients redeem for money-off, add-ons or products. Keep earn and burn simple, like 1 point per euro and 100 points equals 5 euro off, to make value obvious. Use boosters for quieter days or categories you want to grow, such as double points on skincare bundles after facials.

Tiered loyalty

Tiers create momentum and status. Define thresholds by annual spend or number of visits, and attach meaningful perks at each level, like priority booking, complimentary fringe trims between cuts, or exclusive spa access hours. Tiers work best with clear progression and reminders that show clients how close they are to the next benefit.

Value-based perks

Not every reward needs a discount. Offer perks that align with your brand values and client lifestyles, like free mini-consultations, early access to product launches, or the option to donate points to a local cause. Value-based elements deepen emotional connection and reduce pure price sensitivity.

Paid memberships

Paid programs can bundle predictable benefits for frequent guests, such as a monthly massage at a member price, 10 percent retail discount and free add-ons. Keep them simple to explain and easy to pause. Paid tiers work well alongside points for non-members, giving clients a clear choice based on visit frequency.

Implementation checklist

• Define goals and KPIs like repeat rate, AOV and rebooking window.

• Choose mechanics: points, tiers, referrals and optional paid memberships.

• Map earn and burn rules with simple, transparent value.

• Set up wallet passes and enable notifications for key moments.

• Integrate booking and POS to automate points and redemptions.

• Train staff with quick scripts for enrollment and redemption.

• Promote in confirmation emails, on mirrors, at the desk and on your site.

• Launch with a limited-time booster to drive first enrollments.

• Review analytics weekly and iterate campaigns monthly.

FAQ

What is the most popular loyalty program?

In beauty retail, Sephora Beauty Insider and Ulta Ultamate Rewards are among the most recognized programs due to clear value, tiers and broad reward choices. For salons and spas, the most effective programs mirror those principles with simple points, status tiers and relevant perks tied to services.

What is Sephora's loyalty program?

Sephora Beauty Insider is a tiered, points-based program where members earn on purchases and redeem for products and experiences. Tiers unlock extra benefits and exclusive access. Its success comes from easy-to-understand value, frequent engagement moments and rewards that match shopper preferences.

What are the 3 R's of loyalty?

A practical view is Recognize, Reward, Retain. Recognize clients with personalized messages and milestones, Reward with relevant perks that feel fair and exciting, and Retain by using data to time offers that bring clients back before they lapse.

What are the 4 types of brand loyalty?

One accepted model is cognitive, affective, conative and action loyalty. It progresses from rational preference, to emotional connection, to intention to repurchase, to consistent repeat behavior. Strong programs aim to advance clients along these stages with timely, personalized value.

Does loyalty software integrate with my booking system?

Yes. With Authic Labs you connect your booking and POS so completed appointments and purchases award points automatically and redemptions are seamless. You manage campaigns in a no-code dashboard, support multiple locations and push Wallet passes and notifications to keep clients engaged.

Ready to turn clients into regulars with a branded loyalty app that launches in days, not months? Book a demo with Authic Labs.