White Label Loyalty Software Pricing: A Clear Guide

Pricing models you will encounter

White label loyalty platforms typically use one or a hybrid of these models. Knowing which applies to you helps you sanity-check quotes.

• Tiered subscription - fixed monthly fee by feature tier and limits.

• Usage-based - fees tied to monthly active members, transactions, or API calls.

• Per location - add a fee per store, clinic, venue, or franchise unit.

• Per brand or environment - extra cost for multi-brand or sandbox production setups.

• Add-on modules - paid extras for wallets, tiers, referrals, or advanced analytics.

• Implementation and setup - one-time fee for branding, integration, and data migration.

• Support and SLAs - higher-touch support and uptime guarantees at premium tiers.

What drives total cost

Your total cost of ownership depends on scope and complexity rather than a single headline price.

• Modules selected - white-label app, Loyalty API, and Campaign Builder you activate.

• Member scale - active users, transaction volume, and reward issuance.

• Integrations - POS, e-commerce, booking, and CRM connectors and any custom API work.

• Branding and UX - depth of white-labeling, custom flows, and languages.

• Data migration - importing historical members, points, and balances.

• Compliance and security - data residency, SSO, PII handling, and audits.

• Multi-location needs - per-location pricing and role-based access.

• Operations - internal team time, training, and partner involvement.

Typical price ranges in the market

These ranges reflect common market pricing for white label loyalty platforms. Your quote will depend on modules, scale, and integrations.

• Self-serve loyalty tools - 50 to 300 per month, limited white-label options.

• White-label SMB bundles - 300 to 1,500 per month, often with per-location add-ons.

• Mid-market white-label - 1,500 to 5,000 per month, usage tiers and premium support.

• Enterprise and multi-country - 5,000 to 15,000+ per month with custom SLAs.

• Setup and implementation - 0 to 20,000 one-time, depending on branding and integrations.

Watch for usage thresholds, overage rates, and rewards liability management, which can materially shift your loyalty program cost over time.

Estimating ROI

Frame ROI around incremental revenue and retention, not just software cost. A simple approach:

• Baseline - current active customers, visit frequency, and average order value.

• Uplift assumptions - expected lift in frequency and basket size from loyalty.

• Incremental revenue - added visits x AOV minus reward redemptions.

• Program cost - software, implementation, operations, and reward costs.

• Payback - months to break even and 12-month ROI percentage.

How Authic Labs approaches pricing

Authic Labs offers a modular model aligned to what you need: a fully branded white-label app you can launch in minutes, a Loyalty API to integrate with your stack, and a Campaign Builder for points, tiers, and rewards. Quotes reflect selected modules, usage scale, number of locations, and integration needs. The no-code app and API-first approach can lower setup time and reduce custom development costs. Because every brand is different, final pricing is provided after a short discovery to ensure you only pay for what drives engagement and revenue.

FAQs

What is the cost of white label software?

White label software ranges widely by category and scope. For loyalty platforms, expect from a few hundred per month for SMB bundles to multi-thousand per month for mid-market and enterprise. Setup fees vary from zero to five figures based on branding and integrations.

How much does a loyalty program cost?

Total cost includes software, implementation, and rewards. Software can range from 50 to 15,000+ per month depending on scale and white-label depth. One-time setup can be 0 to 20,000. Rewards costs depend on earn rates, redemption, and any supplier discounts.

What are the 3 R's of loyalty?

Many teams use the 3 R's as Recency, Frequency, and Revenue to segment and measure loyalty impact. Others use Reward, Recognition, and Relevance to guide program design. Both frameworks help you align pricing and features to outcomes that matter.

Is white label expensive?

It can be more than basic tools because you get full branding, deeper integrations, and enterprise controls. However, compared to building in-house, white label usually delivers faster time-to-value and lower risk, often at a fraction of custom development costs.

Ready to model your white label loyalty software pricing with accuracy for your brand and industry? Request a pricing demo or book a short discovery call with Authic Labs to get a tailored quote and ROI view.