How to get more padel club members

Strengthen your local digital presence

Most new players find a club via search and social. Make it effortless for them to choose you over nearby courts.

• Own your Google Business Profile - add clear photos of courts, lighting and amenities, set accurate hours and pricing, and publish weekly updates for events and offers. Target searches like “padel near me”, “padel courts [city]”, “beginner padel lessons”.

• Local SEO - create landing pages for each area you serve with directions, parking info and booking links. Include structured data for SportsActivityLocation to improve visibility.

• Conversion-ready website - clear pricing, instant booking, WhatsApp or SMS contact, and a “Play your first match” call-to-action above the fold. Add quick answers on equipment and beginner rules to reduce hesitation.

• Social proof without reviews - showcase user-generated content from tournaments and clinics, tag players and local partners, and always add a clear next step to book or join.

Design programs that turn first-timers into members

Lower the barrier to entry and give newcomers a guided, social first experience.

• Starter pathway - a 3-step journey: free open house or demo session, low-cost intro clinic, then a 4-week beginner league with a coach present.

• Matchmaking - weekly mixed-level mixers or “Find a partner” nights solve the “How to find padel players?” problem and build confidence fast.

• Fast follow-up - capture emails at check-in and send a same-day message with one-click offers to join the next clinic or league.

Many of these tactics transfer from other racquet sports — see How loyalty apps stimulate growth for pickleball clubs.

Build a sticky community on and off court

Community reduces churn and increases referrals. Give players reasons to belong - not just to book a court.

• Formats for every level - ladders, box leagues and themed socials (family mornings, women’s nights, junior-parent doubles).

• Coach-led culture - coaches greet by name, pair fair matches and celebrate small wins. Positive coaching multiplies returning visits.

• Member-led initiatives - empower ambassadors to host monthly mixers or charity nights in return for perks.

Offer flexible memberships that reduce friction

One size does not fit all. Blend memberships with pay-per-play so casual players can escalate commitment.

• Tiering - Starter (off-peak discounts), Core (prime-time access), Family, Corporate day-pass bundles.

• Trials - 14-day trial with a guaranteed coach-intro and free mixer entry.

• Add-ons - racquet hire bundles and coaching credits to smooth the first 30 days.

Loyalty, referrals and VIP - your growth engine

A structured loyalty system turns every visit, spend and share into momentum. Reward the behaviors that grow your club - frequency, basket size and referrals - and track results in one place.

With a White-label club app from Authic Labs you can launch a branded program that connects to your booking and POS, awards points automatically, and pushes targeted offers via notifications.

• Campaign builder for membership growth - start referral-, welcome- and win-back-campaigns to grow your member base. Manage rules and rewards and monitor redemption rates.

• Frictionless integrations - connect via API to your booking system so points and tiers update automatically. No manual spreadsheets.

• Real example - Peakz Padel loyalty program rewarded playtime and actions with perks like exclusive discounts and early booking access - a clear path from casual player to committed member.

VIP is powerful when kept simple - no points, just clear privileges for high-value members. Use VIP for influencers, captains or corporate admins who bring steady group bookings.

Facility quality and scheduling that scale demand

Players choose predictable quality and availability. Optimize the on-court experience and the calendar.

• Court experience - consistent lighting, clean glass, quality balls and visible court clocks. Small details reduce complaints and boost repeat bookings.

• Smart scheduling - reserve recurring blocks for leagues and clinics to create habit; keep enough open slots for discovery, especially after work.

• Ancillary amenities - comfortable seating, water refill, lockers and a small pro corner. These increase dwell time and secondary spend.

Use technology to automate growth

Let software do the heavy lifting so staff can focus on people.

• Booking and payments - one-click rebook, wallet credits and no-login guest booking to remove friction.

• Mobile notifications - automate reminders for abandoned bookings and send hyper-local offers when courts are underutilized. See our notification features that boost engagement.

• Data and segmentation - segment by skill, visit frequency and spend. Target each with tailored offers - for example, “Join the Beginner Ladder this Sunday” to players with 2-4 lifetime sessions.

Track the metrics that matter

Measure, learn and iterate every month.

• Acquisition - cost per first booking, source mix by channel, landing page conversion rate.

• Activation - percent of first-timers who return within 14 days, trial-to-member rate.

• Engagement - average sessions per member per month, streaks kept, league participation.

• Economics - average revenue per member, referral rate, churn and average length of membership.

Use these metrics to double down on what works and prune tactics that do not.

FAQs

Are padel clubs profitable?

Yes - with strong utilization, diversified revenue and healthy retention. Profitability improves when you balance prime-time pricing with off-peak activation, run leagues and clinics that fill courts, and use loyalty plus referrals to reduce acquisition costs.

How to find padel players for my club’s events?

Run beginner-friendly mixers, publish weekly schedules on Google and Instagram, and use a referral program that rewards members for bringing partners. Matchmaking via your app speeds up pair formation and reduces no-shows.

What is the 40-40 rule in padel and does it matter for growth?

40-40 is deuce in scoring. It does not directly drive growth, but making rules easy to learn in intro clinics reduces anxiety for beginners and increases conversion to membership.

What is rule 6 in padel?

Rule numbering varies by federation. Instead of memorizing rules, focus on coach-led intros and simple cheat-sheets for newcomers - faster confidence equals more repeat play and referrals.

If you want a ready-to-launch loyalty, referral and VIP program tailored to your padel club, explore Authic Labs. Our white-label solution integrates with your systems, automates rewards and gives you full control over member communication and data.

See how Authic Labs helps sports clubs grow.