Padel Club Marketing Calendar 2025

Your padel club marketing calendar 2025 should do more than list dates. Use the global rhythm of Premier Padel and the FIP event map to anchor timely campaigns, while you drive retention with a mobile-first loyalty program (see What is a loyalty program for padel clubs). Below you will find month-by-month ideas that turn tentpole moments into revenue, plus a simple way to execute with automated segments, rewards and notifications. To structure your plan, start with the Padel club marketing plan template and lock your plan before Q1 begins.

How to use this calendar

Attach every campaign to a single objective - acquire, engage, retain or win back - and one primary metric. For acquisition inspiration, see How to get more members for your padel club. Set up segments like new members, frequent players, lapsed 30 to 60 to 90 days and juniors. For each month, prepare an offer, a reward mechanic, and a communication plan across app, email and in-club screens. With Authic’s white-label loyalty, build once in a Campaign Builder, then adapt per segment with targeted notifications.

Monthly campaigns and key dates

January

New Year Kickoff Challenge - reward play streaks and bundle membership with free stringing.

February

Valentine Doubles Night - refer-a-friend tickets and couples coaching credits via loyalty points.

March

Spring Ladder launch - schedule clinics, open play, and a Premier Padel watch party.

April

Family Open Day - junior clinics, parent-child mini matches, and first-lesson rewards.

May

Tournament Month - seed club draws, sell prep packs, and offer skill assessments.

June

Summer Pass presale - student pricing, morning court promos, and hydration rewards.

July

Holiday play - flexible passes, outdoor partnerships, and surprise and delight beverage redemptions.

August

Back-to-training - reactivation multipliers for lapsed players and junior camp offers.

September

League registration sprint - corporate nights, team kits, and commitment bonuses.

October

Cause month - Padel for Pink charity event, Halloween lights-out sessions, redemption reminders.

November

Black Friday - gift cards, bundle deals, and referral boosts through the app.

December

Club Championship and Tour Finals watch party - sell 2026 early-bird passes.

Measurement and KPIs

Track membership conversion, play frequency, average revenue per player, push opt-in rate, open and redemption rates, and churn. Run A to B tests on offer titles, point values and send times. In Loyalty Analytics, monitor cohort retention by segment and trigger win-back flows when activity drops for 30 days.

FAQs

Where is the Premier Padel in 2025?

The tour spans 16 countries with Majors and P1 to P2 events across the year. Check the official Premier Padel calendar for dates, then align watch parties and local qualifiers in your club.

Where is the World Padel League 2025?

Locations vary by season. Follow World Padel League channels for announcements and mirror big matches with themed clinics, quizzes and limited-time offers in your app.

Where is padel FIP most popular?

Spain and Italy lead participation, with rapid growth in the Middle East and Argentina. Use FIP tentpoles to inspire campaigns even if your club is far from headline cities.

What is the largest padel tournament in the world?

Premier Padel Majors rank among the biggest by points and visibility. Tie your largest in-club events to these weeks to maximize buzz and conversions.