Padel Club Growth Plan: First 90 Days

You open with momentum, then you scale with systems. This 90-day playbook shows you exactly how to fill courts fast, create recurring revenue, and turn first-time players into loyal members. You will use simple occupancy math, a lean marketing engine, and a loyalty-led retention system you can launch in days.

Whether you run 3 or 12 courts, the priorities are the same: nail pricing and programming, dominate local discovery, and incentivize repeat play from day one. Where possible, you will automate with a court booking app, club management software, and a white-label loyalty app. Use the Padel club marketing plan template to structure your 30-60-90 day plan.

Your North Star metrics for day 0-90

Set targets you can track weekly and make decisions against. Track cohorts and revenue with Loyalty Analytics.

• Occupancy: 35-45 percent in weeks 1-4, 50-60 percent by day 90

• Repeat rate: 30 percent of first-time players return within 14 days, 50 percent by day 90

• Member mix: 25-35 percent of active players on a membership or pass by day 90

• Player acquisition cost: keep under 1 hour of court revenue per new player

• Ancillary revenue share: 10-20 percent from coaching, leagues, F&B, pro shop by day 90

90-day timeline you can execute

Pricing, product, and occupancy math

Drive toward full courts, not just full hours.

• Good-better-best: off-peak packs, standard peak, premium peak with perks

• Intro offers: 2-for-1 first week, beginner bundle clinic plus court credit

• Memberships: weekday-only, anytime, family or duo; include booking window advantage

• Occupancy model: target 10-12 bookable hours per court per day, with 4-5 strong peak hours

• Guardrails: do not discount peak; use loyalty points and perks instead of price cuts

Marketing system you can run in 1 hour a day

• Local SEO: fully complete Google Business Profile with daily photos, offers, and Q&A. Ask every clinic attendee to post a photo review within 24 hours.

• Social flywheel: nightly highlights, beginner wins, and league tables on Instagram Reels and TikTok. Tag players and local businesses.

• Referral engine: give points for bringing a friend and for first booking. Track and reward automatically via a loyalty app. For acquisition tactics in your first 30 days, see How to get more members for your padel club.

• Corporate pipeline: prioritize 10 local companies with 50-200 staff. Offer lunchtime intro clinics and a quarterly team ladder.

• Always-on ads: radius-based Meta and Google campaigns with book-now intent. Creative: beginner-friendly, price transparency, easy parking.

• Email and SMS: 3 flows - new lead nurture, trial-to-member, churn win-back with a time-boxed perk. Layer push and in-app reminders via Notifications mechanics.

Loyalty and retention engine you can set up fast

Launch a branded loyalty program that rewards minutes played, bookings, referrals, clinics, and retail. Tiers and time-boxed campaigns increase frequency without discounting your peak hours. For principles and examples, read how to build a successful loyalty program for padel clubs.

• Points on play: 1 point per minute played, 100 bonus for first league, 250 for referral

• Tiers: Starter, Regular, VIP - perks like 24-48 hour booking window, free clinic seat, pro shop credit

• Campaigns: double points on weekdays 11-16h, birthday perks, new-member challenge 3 visits in 10 days

• Personalization: target offers to lapsed players or off-peak fillers

You can deploy this in days with Authic’s no-code tools. Use the Campaign Builder to create and schedule incentives, and run your loyalty program as a white-label app under your brand. See how Peakz Padel used this approach to reward playtime and unlock early booking access. View the Peakz case on the Authic Labs blog, or book a demo at authic.io/demo.

Staffing and operations that protect margins

• Small, skilled core: a Padel Director, part-time coaches, and front-of-house that can coach beginner intros

• Slot strategy: 90-minute peak blocks, 60-minute off-peak; compress gaps to lift occupancy

• Automation: online waivers, self-serve rebooking, auto-waitlists, instant payment on booking

• Standard sessions: templated clinics and league formats to reduce prep time

• Ancillary capture: beverages, grips, demo rentals near check-in; bundle with clinics

Programming calendar examples for weeks 1-12

• Mondays: beginner pathway intro clinic, off-peak double-points window

• Tuesdays: intermediate drills, corporate lunch intro

• Wednesdays: social mixer night and bring-a-friend offer

• Thursdays: league play and ladder updates on social

• Fridays: family slot and youth intro hour

• Weekends: open play blocks, match-making hour, showcase match with local coach

Financial checkpoints and fast tests

• Week 2: if occupancy under 30 percent, add two intro clinics and a 7-day beginner bundle

• Week 4: A/B peak price by 10 percent across two courts; keep the winner

• Week 6: expand league nights if waitlist exceeds 6 teams; otherwise add a mixed doubles social

• Week 8: if repeat rate under 40 percent, launch a return-within-7-days bonus via loyalty

• Week 10: trim underperforming hours; move demand to shoulder slots with targeted points

FAQ

What software stack do I need to run this 90-day plan?

A reliable court booking app, basic club management software for payments and schedules, and a loyalty platform to drive repeats and referrals. Authic’s white-label loyalty app and campaign builder let you launch and iterate offers without dev work.

What occupancy is realistic in the first 90 days?

35-45 percent in the first month, trending to 50-60 percent by day 90 if you run weekly clinics, a league night, referral rewards, and keep your Google Business Profile active.

How many courts do I need to break even?

It depends on rent and pricing, but many clubs target 4-6 courts to balance staffing and programming. Model 10-12 sellable hours per court per day, with 4-5 peak hours.

What is the padel development plan for a club?

It is your structured growth plan across facilities, programming, technology, staffing, and marketing. This 90-day plan gives you the practical sequence to execute.

What is the 40-40 rule in padel, and does it matter for growth?

It is an on-court scoring state. It does not impact your business KPIs directly. Focus on programming and loyalty to increase repeats regardless of playing rules.

What is the 5 5 in padel?

Players sometimes use it to describe tactical positioning. It is not a growth lever for your club. Your levers are pricing, calendar, referrals, and loyalty.

What is the golden rule in padel?

Typically a gameplay principle like playing to the middle. For your club, the golden rule is repeat play: reward frequency and make rebooking effortless.