Tiered loyalty program examples for padel clubs

Your players love competing, progressing, and being recognized. A well-designed tiered loyalty program taps right into that mindset, growing repeat bookings, secondary spend, and community engagement. Below you’ll find practical tier structures, rewards that actually move behavior, and a simple rollout plan you can launch without code using Authic’s tools.

How tiered rewards drive player behavior in padel clubs

Tiers work because players can see the next status, understand what it takes to get there, and feel the immediate payoff when they do. Clear triggers - like hours played, spend, or streaks - paired with meaningful perks - like priority bookings or coaching credits - create a visible ladder that keeps people active. The key is simplicity: one progress bar, transparent rules, and instant recognition at check-in and payment. Add small “micro-wins” on the way - badges, milestone bonuses, and push notifications - and you’ll see higher retention, bigger baskets, and a stronger club community.

6 tiered loyalty program examples for padel clubs

1) Court Time Tiers - based on hours played

• Tiers and thresholds: Silver 10 hours in 60 days, Gold 25 hours, Platinum 50 hours

• Earn mechanics: 1 hour of booked court time = 1 progress hour, double progress for off-peak hours

• Rewards: Priority booking window +24h (Silver), +48h (Gold), +72h (Platinum), 1 free guest pass per tier upgrade, exclusive ladder events at Platinum

• Why it works: Hours correlate directly with engagement and court utilization, while off-peak boosters help fill quieter slots

2) Spend & Save Tiers - based on total club spend

• Tiers and thresholds: Silver €150 rolling 90 days, Gold €400, Platinum €1,000

• Earn mechanics: €1 spend = 1 progress point across bookings, café, pro shop, and lessons

• Rewards: 3 percent credit back at Silver, 5 percent at Gold, 8 percent at Platinum, free stringing or grip change at top tiers

• Why it works: Simple to communicate and easy to fund with margin from retail and F&B

3) Streak Builder Tiers - based on active weeks

• Tiers and thresholds: Silver 4 active weeks, Gold 8, Platinum 12 within a season

• Earn mechanics: 1 active week = at least 1 booking or event check-in, streak freeze once per season to keep it friendly

• Rewards: Free ball can at Gold, coaching clinic invite at Platinum, streak-bonus points every 4 weeks

• Why it works: Consistency is the strongest driver of lifetime value, and “don’t break the chain” motivates recurring play

4) Community Champion Tiers - referrals and social impact

• Tiers and thresholds: Silver 2 successful referrals, Gold 5, Platinum 10 within a year

• Earn mechanics: Unique invite links from the club’s app, bonus progress for hosting newcomer nights or submitting verified match recaps

• Rewards: Guest pass bundles, co-branded merch, “host” badge on profile, early access to new courts or leagues

• Why it works: Mobilizes your super-connectors to bring in new players and fill events

5) Coaching & Skills Tiers - develop player levels

• Tiers and thresholds: Silver 3 lessons or 1 skills assessment + 2 clinics, Gold 8 lessons, Platinum 15 lessons or coaching package completion

• Earn mechanics: Lessons and clinics count toward skill milestones; verified tournament participation gives a bonus

• Rewards: Technique video breakdown at Gold, discounted custom training plan at Platinum, priority spots in team training

• Why it works: Links tier progress to real skill growth, boosting coaching revenue and player satisfaction

6) Smart Utilization Tiers - off-peak and event engagement

• Tiers and thresholds: Silver 5 off-peak bookings or club nights attended, Gold 15, Platinum 30 per season

• Earn mechanics: Double progress for off-peak hours and social events, triple for last-minute slot fills

• Rewards: Dynamic discount codes for off-peak, VIP social night entry at Gold+, quarterly draw for Platinum with premium racquets

• Why it works: Moves demand to quieter times and fills programs without discounting peak inventory

Design rules to pick the right tiers and rewards

• One simple progress signal: Show a single bar or percentage to the next tier inside your app and booking flows

• 90-day or seasonal windows: Rolling timeframes keep goals achievable and prevent permanent stagnation

• 2-3 tiers max at launch: Add a hidden invite-only VIP later if needed

• Instant recognition: Unlock the perk at checkout and in the confirmation screen - no waiting

• Perks players value: Priority booking, partner discounts, coaching credits, free guest passes, exclusive events

• Cost-control: Fund perks from off-peak inventory, partner benefits, and margin-positive rewards

• Fair ladders: Offer at least one non-spend pathway so frequent players can progress too

How to launch in 14 days with Authic

You can ship a polished tiered program without code using Authic’s platform. Here is a proven blueprint (see How to build a successful loyalty program for padel clubs for more detail):

1. Choose your primary trigger - hours played, spend, or streaks - and set 2-3 tier thresholds that most players can reach within 60-90 days

2. Define 3-5 rewards that you can fulfill automatically - eg priority booking and dynamic discounts instead of manual freebies

3. Configure earning rules in the Campaign Builder - check-in, spend, event attendance, referrals

4. Brand your program inside a white-label app so progress, badges, and rewards live under your club’s name

5. Add a simple invite-only layer using VIP cards for sponsors, captains, or tournament winners

6. Connect your booking and POS via API or CSV import, then preview test accounts in the dashboard

7. Launch with a clear explainer screen, on-court posters, and push notifications for first wins - “2 hours to Gold - book now”

8. Review KPIs weekly and tweak thresholds if too many or too few members hit top tiers

Case snapshot - Peakz Padel

Peakz Padel, the largest padel club in the Netherlands, launched Club Peakz Padel with Authic to reward time on court and engagement across the club. Players earn points from playtime and activities, then redeem for exclusive perks like discounts and merchandise. The program is branded to Peakz inside a white-label app and managed via a no-code dashboard, so staff can run seasonal campaigns, issue VIP access, and send targeted notifications without technical overhead. The result - visible progression that keeps players active, measurable uplift in bookings and secondary spend, and a stronger sense of community across locations.

Read more about the collaboration on Authic’s blog: Peakz Padel and Authic Labs launch a unique loyalty program for padel players.

KPIs to track and optimize

Use these metrics to validate impact and iterate quickly.

Common pitfalls to avoid

• Too many rules - if players need to read a manual, they will not engage

• Perks they cannot feel - prioritize booking and coaching benefits over low-value coupons

• Permanent tiers - use seasonal or rolling windows so every player can progress again

• Manual fulfillment - automate rewards and status recognition to reduce staff workload

• Silent launch - use push, email, and on-court signage to explain the value and first steps

FAQ - tiered loyalty programs for padel clubs

What are tiered rewards?

Tiered rewards organize benefits across levels - for example Silver, Gold, Platinum - and unlock better perks as players reach clear thresholds based on hours, spend, or activity. The structure encourages repeat behavior and makes progress visible. If you’re new to the concept, see What is a loyalty program for padel clubs?

What is an example of a padel club loyalty program?

A simple start - Silver at 10 hours played with +24h priority booking, Gold at 25 hours with a free guest pass, Platinum at 50 hours with coaching credits and exclusive event access. Players see their progress in the club’s app and get instant perks when they cross a tier.

Are tiers better than points?

They serve different goals. Points are great for quick earn-and-burn rewards, while tiers drive long-term retention and higher engagement. Many clubs use both - points for small, frequent wins and tiers for status and bigger perks.

How do VIP cards fit into a tiered program?

VIP cards provide invite-only benefits outside the public tiers - ideal for sponsors, team captains, or tournament winners. With Authic you can issue VIP access without adding complexity to your main rules.

How do I launch without code?

Use Authic’s white-label app to brand your program, set earning rules in the Campaign Builder, and push targeted notifications. Integrate bookings and POS via API or simple imports and go live within two weeks.

Launch your tiered program with Authic

Authic Labs gives you a no-code, white-label platform to create and manage tiered loyalty programs that players love. Build campaigns in minutes, issue VIP access, send smart notifications, and track impact in one dashboard.

• White-label app - your brand on iOS and Android

• Campaign Builder - flexible earn and redeem rules

• VIP cards - instant exclusivity for key members

Want to see it in action for your club? Request a demo and get your first tiers live in 14 days.